In the past few weeks we have seen an increase in our customers wanting to get away from the original way they do business, and that is simple to see why. I want to shine some light on this, and I really need to be very clear about these matters, and if you have a website out on the internet right now it would be your most money saving way to advertise your products and services, and if you don’t believe me here are some facts.
In a conversation the other day with a potential customer of mine who is spending upwards of over $56, 00.00 a year in placing ads in the yellow pages asked me this question, “how can I know for sure that people are going to find my business not only on the web but also for those who are searching in the phone book for services, are those people who don’t have computers or have any need for a computer going to lose out if I don’t place some sort of advertising? “ my reply, If you are asking me if you should stop all advertising in the yellow pages I would say no, instead decrease your ad placement, I would recommend just a listing that will get you in the phone book, most people who are looking for a service don’t care how colorful your ads are, or how big they are, they are looking for a service that is close by and one that will answer the phone when called. If you have a website and your web development company knows what they are doing, then you need to focus on these areas only and then ask them how you can start promoting your services and products on the web.
I really want to draw attention to all the businesses out there who is reading this. I really need you to understand and set aside the fact that I am a business man who is in the business of web development and online marketing and social network marketing, with all that set aside and talking like a real person here, I really cannot express this enough, be careful of wolves in sheep’s clothing. There are tons of companies popping up all over the net and even in your local city’s that can claim that they will increase your visibility on the web, or setup a social network marketing campaign, I extremely caution you about these people and one of the biggest treats is none other than the yellow book.
The problem here is that although there are company’s out here that know what they are doing, the sad part is some of these people see the big advantage and are jumping in to this market, in hopes of getting enough customers to buy into their sales pitch long enough to make a living, as for the yellow pages, it is their last ditch effort to stop a sinking ship, and please don’t fall into that trap, and use smart business sense not to flounder.
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